Associating with the right distributors and scrounging for new channel partners has often been a challenge for OEMs. OEMs heavily rely on their Distributors and their existing network of partners to conduct their business, this entails limited scope of business operations. The distributor’s network is repetitive and jaded. The existing distributor’s channel network is already aligned with similar products of other brands & are always reluctant in adding new brand with similar product line. Their working process does not have a lot of scope for new partner acquisition, which in turn restricts business transactions only through the existing partner ecosystem.
Another source of concern lies in identifying the right customer base for procuring the products & services offered by the OEMs. There is no ready market with all the relevant customers in one place, hence a constant need to scout for more and more new CIOs, Corporate/SMB arises.
IndiaIT360 offers OEMs the opportunity to promote their brand to the right target audience with multiple marketing tools like B2B Marketing Campaigns that can help create brand awareness among CIOs or Corporates/SMBs. A B2B Marketing campaign enhances sales opportunities by giving access to a large pool of channel partners in the shortest time span.
As a startup, entering a new market, creating a strong presence, positioning their products in the market, identifying their customers is a real challenge. "Where to sell?" and "Whom to sell?" are the questions that keep boggling IT-enabled startups.
Identifying the right partners to afloat their products is crucial to the success of these Startups. However access to the apt partner to associate with is often a laborious task.