Content for an app includes core elements like UX copy, images, and sound files, as well as marketing content such as app descriptions and promotional materials. To create effective app con-tent, understand your target audience, focus on clear and concise language, and create a strategy that aligns with your app's goals.
IndiaIT360 is passionate about fostering community within the tech industry. IndiaIT360's commitment to staying abreast of the latest trends and advancements in the IT industry ensures that their content is not only informative but also insightful and forward-thinking. Through their writing, they aim to demystify complex technological concepts, making them accessible to a broad audience.
Over the last three decades, Alok has been pivotal in creating products & solutions catering to the Data Security segment and GIS-based Project Management Solutions in the Oil, Gas, Water & other Utility segments through his first company, Unistal Systems Pvt. Ltd. His role in the organization is generating new business opportunities, and he has worked with the biggest brands in the IT segment, namely – HP, Lenovo, Acer, HCL, Wipro, etc., providing their flagship product, Protegent Antivirus, as bundled packs. The company has also offered GIS-based project management software to major Oil & Gas brands like PetronasCarigali SDN BHD, GAIL India Limited, Gujarat State Petronet Limited, ONGC, IGL, HPCL, and many more.
Pankaj Mathur, Director
Pankaj has been the backbone of the organization, with over three decades of experience spearheading some of the company's most innovative products. Co-founder and Director of Unistal Systems Pvt. Ltd. He has always wanted to do things that would be niche and worked on them to attain what no one has achieved before. When everyone was talking of data recovery and data loss problems, he designed a pioneering software product, Crash Proof, which was a data loss prevention software.
Pankaj’s determination and foresight led to developing GIS-based Project Management Software solutions for the oil, gas, water, and other utility sectors. Under his leadership, Unistal has created over 50 products and 4 unique solutions covering data security and the Oil and gas segment. Under his guidance, the development of IndiaIT360 was initiated with a strong team of developers and designers following his directions for a user-friendly experience.
Nishtha Gupta, Executive Marketing Director
As Executive Marketing Director, Nishtha Gupta leverages her deep understanding of marketing strategy, business planning, and public relations to deliver significant value to clients. She is a recognized leader in the ICT community, driving innovation and growth. Her strategic PR expertise has successfully elevated brand awareness for prominent beverage companies. Nishtha is dedicated to fostering a collaborative and empowering work environment, ensuring the seamless execution of all campaigns for our clients
Sarita Verma, Campaign (Lead)
Sarita is a competent Marketing Manager with over ten years of experience creating advertising and marketing plans for an extensive spectrum of clients. She is adept at coordinating the launch of new products that help boost revenue and brand awareness.
Sarita supervises the backend operations and oversees the comprehensive implementation of all campaigns developed for IndiaIT360 clients.
Arvind Singh, Digital Marketing (Lead)
Arvind is an experienced digital marketing professional passionate about growing businesses through innovative online strategies. With 15 years of experience under his belt, Arvind has helped a range of industries—from healthcare and e-commerce to IT products and services—thrive in the digital landscape. His extensive background in digital marketing has equipped him with a unique understanding of what works and what doesn't, allowing him to deliver tailored solutions that exceed expectations.
Digital Campaigns
IT OEMs and Startups: Reach your target audience with ease! Break free from limited networks and repetitive business operations. IndiaIT360 designs customized marketing campaigns to connect you with top Indian CIOs and IT partners, amplifying your products/services visibility and sales potential.
Understand Goals and USP
Analyze & identify target audience
Design campaign pages
Multi-channel outreach
Mailers, WhatsApp Messages, Social Media Marketing on LinkedIn, Tele-calling
Team IndiaIT360
