From Our Desk: How Do I Connect with the Right Channel Partner: A Go-to-Market Strategy for Success

It is true that the ICT Industry is present everywhere and has huge economic significance on the entire world. IT plays the main role, from multi-national companies that maintain mainframe systems and huge databases to small businesses that own a single computer. The services offered by the industry are used by small to medium to large enterprises in one way or the other.

IndiaIT360 believes that technology, no matter how powerful or well-designed, is only worth as people and processes complementing it! 

Information technology drives innovation, and you all might be aware that innovation is the path to any business success. Without a backbone of information technology, a business will not go far. It isn’t easy to overstate the importance of IT in today’s business climate. No matter what industry it belongs to, information remains the lifeblood of business in today’s economy. 

Well, the end of the Covid-19 pandemic might be in sight. However, how swiftly business returns to normal and what form that normal will take is still a guess. The Covid pandemic has shown that businesses are willing to invest across their IT infrastructure as digital transformation becomes a vital ingredient to their future success.

Digital presence is not an unknown word in today’s era, and its impact is so powerful that companies can either shine brightly or go down like a shooting star within a matter of months. 

The IT sector has digitalized everything. With increased customers’ demand and expectations, IT products and services boom. It is where IndiaIT360 kicks in, a platform that sums up the essence of digital trends and provides robust solutions to all the stakeholders of the fraternity. 

Here, by becoming a member of IndiaIT360, channel partners can stay updated with the latest tech products and services and easily connect with the top OEMs. Also, CIOs can connect with the channel partners for hassle-free IT procurement for their organization. Also, the channel partners can enhance your search by reaching out to more OEMs, top CIOs, startups, etc., and gain opportunities to experience a major acceleration in the business. 

Out of the different fraternity members, let us first talk about the Channel Partners. 

Now, who is a channel partner? 

A channel partner is a company who sells IT-related products and services for an OEM, i.e., a Technology manufacturer. The technology may include hardware, traditional software, software as a service (SaaS), or solutions related to cloud computing. The channel partner is one of the OEMs indirect Salesforce, which means that they sell the products and services on behalf of an OEM but are an independent individual or a company. 

What are the Challenges Faced by Channel Partners? 

Staying updated with the latest tech products and services is vital to stay abreast of the curve. Channel partners always look for suppliers providing the latest technology products and services, as they cannot get all the solutions from the same suppliers. With limited access to the supplier base, they face the challenge of stealing the best deals. Their opportunity for business growth is also stunted due to a lack of access to OEMs to add to their existing product line.

How does IndiaIT360 Help? 

IndiaIT360 understands these challenges and has come up with the lucrative opportunity that allows channel partners to connect with multiple OEMs offering different solutions hence creating a bigger portfolio of products sold by them.

Registering with IndiaIT360 will give distributors/ sub-distributors easy opportunities to trade fuss-free within the IndiaIT360 community.

IndiaIT360 is an ideal platform, or you can say a one-stop-shop for the channel partners to stay updated with the latest trends in technology. 

So, join IndiaIT360 now and become a part of a beautiful family of 13K+ partners. 

Team IndiaIT360

IndiaIT360 is passionate about fostering community within the tech industry. IndiaIT360's commitment to staying abreast of the latest trends and advancements in the IT industry ensures that their content is not only informative but also insightful and forward-thinking. Through their writing, they aim to demystify complex technological concepts, making them accessible to a broad audience.