From Our Desk: How Do I Connect with the Right Channel Partner: A Go-to-Market Strategy for Success

Small & Medium Enterprises or better known as SMEs. They are the backbone of our Indian economy. With the sector’s vast contribution of around 45% to the Indian industry’s output and 40% to the export market, SMEs have made considerable contributions to the upliftment of India’s GDP growth rate. Showcasing its entrepreneurial spirit and playing a key role in Indian economic growth. SMEs provide jobs to over 60 million people by creating massive amounts of work every year.

Though they make up most of the market and create mass employment, they still face challenges from traditional work patterns, intense competition, funding issues, ever-demanding customers, and to a lack of digital presence. To add to their woes, they are heavily reliant on their IT managers to source the best IT solutions for their organization without much guidance on what is necessary to be excellent in today’s day and age.

SMEs do not have an online platform – Omni Channel Marketing – where they can find the right IT vendors who can supply cost-effective IT products/services as per their requirement needs, thus leading to slow development and higher expenditure. Their challenge continues when it comes to the right mentorship for their organization’s IT posture. Due to limited knowledge, they are relatively feeble in IT infrastructure plans, and appointing a permanent CIO for proper guidance is too expensive an ordeal.  

Challenges Faced by SMEs:

• Limited Resources: SMEs often struggles with limited financial and human resources, making it challenging to invest in technology, infrastructure, and skilled talent.

• Market Competition: The IT industry is highly competitive, and SMEs must compete with larger corporations, which often have more significant budgets and resources.

• Rapid Technological Changes: Keeping up with the latest technology trends and updates can be daunting for them, especially when resources are constrained.

• Cybersecurity Concerns: SMEs are attractive targets for cyberattacks due to potential vulnerabilities in their security infrastructure and limited cybersecurity expertise.

• Client Trust: Building trust with clients can be challenging for SMEs, as they may not have a long track record or a well-known brand name.

In addition to finding skilled labor, SMEs face challenges in identifying new markets and figuring out IT products at competitive prices. Due to these barriers, there is limited bandwidth available in this sector.   

Looking at the ordeal of the small and medium business segment, IndiaIT360 has emerged as a platform that helps connect SMEs with IT Partners and CIOs of India.  

IndiaIT360 is a unique B2B digital platform that enables SMEs to unleash the benefits of partnership. A one-in-all platform that connects SMEs to 29k+ IT Partners in PAN India.    

With Industry Connect, SMEs can reach and connect with their target audiences – IT Partners by just registering with IndiaIT360. They can create quotation requests using the RFQ Tool for hassle-free online IT procurement at a competitive price.

Not only this, IndiaIT360 is a unifying platform that has brought the entire ICT Network together at one platform to connect and grow. The platform also provides an opportunity for SMEs to connect with CIOs/CISOs who can help them build a robust IT infrastructure for their organizations. 

Let’s check out the 3 main advantages of IndiaIT360 that can help SMEs reach new growth heights.

1. Create RFQ & IT Procurement: With Industry Connect, SMEs can easily connect with the entire ICT fraternity, all at one platform. Small and medium-sized businesses that require IT products, services, or manpower regularly can benefit from this amazing Omni Channel Marketing platform. Industry Connect enables them to raise quotations using the RFQ Tools where they can choose city, state, and date as per their preference. They can easily select their preferred localized IT partner upon receiving multiple submitted quotations. This ensures local vendor participation while reducing logistic expenses. IndiaIT360 has partners throughout the country, and SMEs have access to products/services/manpower to choose from and create connections with vendors as per their requirements.

• Competitive Prices: With IndiaIT360 E-procurement for IT products/resources/services, SMEs can benefit by selecting local vendors and can save huge costs on logistics while improvising processes. To succeed in the long run and remain competitive, it is crucial for business owners like SMEs to procure resources at competitive prices, which is a massive task for IT managers.

• CIO as a service: Industry Connect also offers Small and Medium Enterprises with the opportunity to hire a CIO as a consultant. CIO as a service is a great way for businesses to build a solid IT infrastructure and stay ahead of technological changes. Being the IT industry’s tech leaders and experts, CIOs have spent decades defining technological milestones for their organizations and the nation at large. Their vast knowledge makes them an essential asset for any organization, and they aim to help small-scale industries become more technologically advanced. Small and medium-sized businesses now have a platform like IndiaIT360 that helps them hire top Indian CIOs easily and effectively. Be it a long-term association or a short-term contract, SMEs can now appoint leading Tech Gurus, to help them grow and provide them with custom consulting services.

Businesses are seeking smart ways to gain an edge in the modern world of cut-throat competition and diminishing margins. And to cut these competitive processes IndiaIT360 came at their disposal. SMEs can get connected with trusted partners and procure IT products at the most competitive prices through Industry Connects’ digital platform which is not possible in the traditional market forum. 

If you are an SME and looking to grow your IT partner network, get started and register with IndiaIT360 to get connected with 29K+ IT partners in India.

Team IndiaIT360

IndiaIT360 is passionate about fostering community within the tech industry. IndiaIT360's commitment to staying abreast of the latest trends and advancements in the IT industry ensures that their content is not only informative but also insightful and forward-thinking. Through their writing, they aim to demystify complex technological concepts, making them accessible to a broad audience.