From Our Desk: Exciting Ways to Begin 2025: IT CxOs Share Their Views

With the development of technology and the expansion of the free economy, a new requirement has emerged for product manufacturers and service providers – marketing. It is hard to get a grip on marketing since its methods have changed so many times. Cold calls and emails are no longer enough to survive in today’s world. In today’s world, leads are king, and qualified ones at that. It is important to pitch only to companies or individuals that require your service and then target them. 

Today marketing works best with information technology. Innovation is the path to business success. IT is the backbone of any business. In today’s business climate, IT can’t be overstated. Regardless of the industry, information remains the lifeblood of businesses today. 

Whether it’s a multinational company with a mainframe and a huge database, or a small business with just one computer, IT plays a major role. Small, medium, and large companies utilize the industry’s services in one way or another.

We at IndiaIT360 believe that no matter how powerful or well-designed technology is, it is only as good as the people and processes that accompany it!

With the digitalization of everything, customers’ demand and expectations for IT products and services have boomed. It is here that a unique B2B platform like IndiaIT360 comes into the picture to bridge the gap between digital trends and robust solutions for all stakeholders within the ICT fraternity.

The ICT industry is Omnipresent and has created massive economic significance. Working in collaboration with industry leaders, IT System Integrators, IT Retailers, and IT Dealers IndiaIT360 provides a 360 degree platform that connects the entire ICT fraternity together on one platform.

Now, you must be wondering how to do it?

Pretty simple! Get Registered and connect with OEMs, Startups, Industries (SMEs/Corporate), Channel Partners, and CIOs (IT Heads) all at one platform. With IndiaIT360, Channel Partners are able to stay up-to-date with the latest tech products and services and can easily communicate with leading OEMs. Moreover, Channel Partners can help CIOs in IT procurement for their organizations without a hassle. As a result, channel partners will be able to expand their search to include more OEMs, top CIOs, Startups, etc., and experience a major business acceleration. 

With Channel Connect by IndiaIT360, all partners are encouraged to GO Digital. GROW Digital. Channel Connect gives you a shareable link through which you can connect your customers with your exclusive e-store.

System Integrators in India aren’t only product sellers; they can also be service providers. Communication of special offers, discounts, trending IT products, and other schemes to multiple customers is easier and more effective with a single e-store.

But wait! What does Channel Partner actually mean?

Channel partners are also known as IT Retailers/IT Dealers.

They are the arms and legs of an OEM as they sell IT-related products and services for an OEM, i.e., a technology manufacturer. A technology solution can be hardware, software as a service (SaaS), or a cloud computing solution. As an indirect Salesforce partner, they sell products and services on behalf of OEMs but are independent individuals or companies.

However, these IT Dealers face some challenges. It is crucial to stay abreast of the latest tech products and services. As channel partners cannot get all the solutions from the same supplier, they look for suppliers offering the latest technology products and services. Since they have limited access to the supplier base, stealing the best deals is a challenge. Lack of access to OEMs also limits their opportunity for business growth. 

IndiaIT360 addresses these challenges well. Using IndiaIT360, channel partners can connect with multiple OEMs offering different solutions, thereby expanding their product portfolio. As a result, IndiaIT360 has created a lucrative opportunity for channel partners to access multiple OEMs offering a variety of solutions, thus creating a bigger portfolio of products. IT Dealers and IT Retailers who register with IndiaIT360 can trade seamlessly within the IndiaIT360 community. Channel partners can stay up-to-date with the latest technology trends using IndiaIT360 – a one-stop solution. 

Join our league and become a part of the 26K+ partners at IndiaIT360. 

To Sum Up

IndiaIT360 platform’s main goal is to encourage customers to purchase the latest products through your newly launched e-store and increase revenue and sales. By increasing sales, you are able to float your products easily in the online market and boost profits and margins.

About IndiaIT360

This is a unique digital platform for the ICT ecosystem that provides its registered users with the latest knowledge, innovation, operational excellence, and most importantly profitability! In order to stand out beyond the digital horizon, startups, SMEs, CIOs, OEMs, and channel partners can close the best IT agreements and engage in a fruitful dialogue with Partners in Marketing.

IndiaIT360 provides Corporate, SMEs, and other Industry Procurement Heads the opportunity to generate RFQs from multiple vendors across the country and procure IT Products and services at the most competitive price.

Team IndiaIT360

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IndiaIT360 is passionate about fostering community within the tech industry. IndiaIT360's commitment to staying abreast of the latest trends and advancements in the IT industry ensures that their content is not only informative but also insightful and forward-thinking. Through their writing, they aim to demystify complex technological concepts, making them accessible to a broad audience.