From Our Desk: How Do I Connect with the Right Channel Partner: A Go-to-Market Strategy for Success

Over the last three decades, Alok has been pivotal in creating products & solutions catering to the Data Security segment and GIS-based Project Management Solutions in the Oil, Gas, Water & other Utility segments through his first company, Unistal Systems Pvt. Ltd. His role in the organization is generating new business opportunities, and he has worked with the biggest brands in the IT segment, namely – HP, Lenovo, Acer, HCL, Wipro, etc., providing their flagship product, Protegent Antivirus, as bundled packs. The company has also offered GIS-based project management software to major Oil & Gas brands like PetronasCarigali SDN BHD, GAIL India Limited, Gujarat State Petronet Limited, ONGC, IGL, HPCL, and many more.

Pankaj has been the backbone of the organization, with over three decades of experience spearheading some of the company's most innovative products. Co-founder and Director of Unistal Systems Pvt. Ltd. He has always wanted to do things that would be niche and worked on them to attain what no one has achieved before. When everyone was talking of data recovery and data loss problems, he designed a pioneering software product, Crash Proof, which was a data loss prevention software.

Pankaj’s determination and foresight led to developing GIS-based Project Management Software solutions for the oil, gas, water, and other utility sectors. Under his leadership, Unistal has created over 50 products and 4 unique solutions covering data security and the Oil and gas segment. Under his guidance, the development of IndiaIT360 was initiated with a strong team of developers and designers following his directions for a user-friendly experience.

Sarita is a competent Marketing Manager with over ten years of experience creating advertising and marketing plans for an extensive spectrum of clients. She is adept at coordinating the launch of new products that help boost revenue and brand awareness.

Sarita supervises the backend operations and oversees the comprehensive implementation of all campaigns developed for IndiaIT360 clients.

Arvind is an experienced digital marketing professional passionate about growing businesses through innovative online strategies. With 15 years of experience under his belt, Arvind has helped a range of industries—from healthcare and e-commerce to IT products and services—thrive in the digital landscape. His extensive background in digital marketing has equipped him with a unique understanding of what works and what doesn't, allowing him to deliver tailored solutions that exceed expectations.